Source: 24/7 News
(Undated) -- Whether it's pronounced "pee-can," "pee-con," or "puh-CON," pecans are finally getting their place in the spotlight.
For the first time ever, the pecan industry is launching a National Consumer Campaign.
Pecan growers and suppliers are hoping to break out of the pie shell and show consumers that pecans are about more than just a holiday pie.
Growers say the pecan is the only tree nut native to North America, but many consumers aren't aware of their versatility, health benefits and year-round availability.
The new campaign is called "American Pecans, the Original Super Nut."